When placing advertisements for services you provide as a registrant you must ensure that you adhere to the Council’s ethical guidance Standards for Dental Professionals.

Advertising by dental professionals can be a source of information to help patients make informed choices about their dental care. But advertising that is false, misleading or has the potential to mislead patients is unprofessional and may lead to referral to fitness to practise proceedings. If you make misleading claims, you may have to justify your decisions to the GDC through our fitness to practise procedures.

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